Marketing

Marketing that looks like you — and actually works.

This is the part most agents light up about: real, done-for-you marketing built around your brand, and a team that genuinely loves this work. Here's what we can do for you.

What we can do for you

Done for you, start to finish.

You stay in front of clients; we make sure everything with your name on it looks like you already won. No design apps at 11pm, no blank canvas.

BrandAn identity that's actually yours

Logo, color, type and voice, shaped around who you are and who you serve — a real brand, not a house template with your headshot dropped in.

ListingsLaunched like they matter

Presentations, Just-Listed sets, print and signage — on brand and out the door day one, so every listing reads like a feature, not a flyer.

Social & contentIn your voice, handled

Posts, reels, newsletters and a steady content pack, made for you and scheduled — so you show up consistently without living in your phone.

PresenceOut where your clients are

Jade at the Market, events and neighborhood campaigns — real local presence people remember, not just another feed to post into.

The flexibility
Your brand, your way.

Some agents hand us the whole thing — brand, listings, social, print — and never think about it again. Others want a hand on the wheel, down to the last caption. Both are right.

We build around how you actually want to show up, and we flex as you grow. You're never squeezed into a house look, and never left alone with a blank page either.

Hands-off or hands-onYour logo & colorsYour voiceOn your timelineNo house templateGrows with you
A note from Emilie

What sets you apart is the whole point.

I've spent five years doing this — building agent brands and running the social — and the one constant is that it never holds still. So I treat social as a tool, not a vanity project, and I watch how the platforms change so you don't have to.

I've also watched AI reshape this business up close, which is exactly why I know what it can't replace: a real person, marketed well. My job is to put that front and center — to make the brand behind your name as sharp as you are, and keep it there as everything keeps moving.

Emilie Smith
Marketing & Recruiting · Jade Real Estate
The Jade Lookbook

And here's the whole picture.

Flip through Jade end to end — the name, the tools, the money, the people. Then let's talk it through.

The Agent’s Lookbook
Jade
An independent Denver brokerage,
in a few pages you can flip through.
Issue 01Denver, Colorado
Before you flip

A quick hello.

Jade end to end — who we are, what you get, and how we work with the people who hang their license here. Read it like a magazine, and when something lands, come have a coffee.

01Why we’re called Jade
02Built for the agent
03The app, included
04Marketing, done for you
05What it costs
06People, not portals
07Off the clock
08Who you’d be working with
Jade · The Agent’s Lookbook02
01 · The name

Why we’re called Jade.

Jade is a stone people have trusted for a very long time — a byword for clarity, steadiness and quiet value. That’s the feeling we want your business to carry: composed, considered, built to last.

But we picked it for a plainer reason too. One syllable. Easy to spell, easy to say, hard to mangle. When you’re reading your email to a seller across an open-house kitchen — yourname@jaderealestate.com — it lands the first time.

Beautiful should also be practical. That’s the whole idea.
Why we’re called Jade03
02 · Independent

Built for the agent, not the brokerage.

Jade is independent and owner-operated, right here in Colorado. Decisions get made down the hall by people who know this market — not handed down from a franchise playbook written in another state.

No mandatory meetings. No production minimums. We stay small on purpose: boutique enough to know your name and what you’re working toward, serious enough to grow your business alongside ours.

Will Lawrence — Owner & Managing Broker
Built for the agent04
03 · The tools

The app, built in-house and included.

One login that actually does the work, wired into Follow Up Boss and HouseCanary so your pipeline stays current without double entry.

Client hubsA private portal for every buyer and seller.
Booking schedulerYour own QR-coded calendar, synced to your CRM.
Presentations & CMAsPricing adjustments and polished PDF export.
Forms & lead captureQR codes in, straight to Follow Up Boss.
Jade AI assistantColorado-rules and Fair-Housing aware.
The app, included05
04 · Marketing

Marketing, done for you.

You’re not your own designer. An in-house team and the marketing studio make your listings and your brand look like you already won — without you opening a design app at 11pm.

Personal brandingA real identity shaped around you — logo, color, type, voice. Not a house template.
ListingsPresentations, social sets and print pieces, on your brand, launch day ready.
Social & emailPosts, newsletters and nurture that go out without the manual work.
Print & signageCards, yard signs, open-house kits and closing gifts, in your hands day one.
Marketing, done for you06
05 · The money

Simple, and honest about it.

$200/mo

A flat monthly fee that includes the full agent app. No surprise line items.

We don’t lead with a commission split, because a split isn’t take-home. Run your real numbers through our calculator and compare it to where you are now — it’s usually the honest surprise of the conversation.

Open the take-home calculator →
What it costs07
06 · Support

People, not portals.

The part that actually makes us better is the human part. Person to person is how real estate gets done, and it’s how we’d rather work with you.

We love a one-on-oneSit down with the broker whenever you want to — goals, a live deal, a second opinion.
We put on classesWorkshops and marketing days, taught by people who enjoy teaching them.
We answer the questionsA broker who actually picks up, and fast answers when a deal gets complicated.
People, not portals08
07 · Culture

Off the clock, too.

Some of it is work — classes, marketing days, a booth at the farmers market. Some of it is just a team night out: a brewery, a shuffleboard table, people who are glad to see each other.

Either way the thread is the same. At Jade you’re known, not processed — and the people around you are genuinely rooting for your deals to close.

“Jade at the Market” isn’t a campaign. It’s a Saturday we actually like.
Off the clock09
08 · The people

Who you’d be working with.

Will LawrenceOwner & Managing BrokerRuns the brokerage and has your back on every deal.
Kelvin CaiatiCo-ownerAlso runs Versatile Lending, our in-house mortgage partner.
Emilie SmithMarketing & RecruitingThe one who’ll get you set up and your brand looking sharp.
Who you’d be working with10
Come say hi

Let’s talk it through.

No pitch, no pressure — just a conversation about your business and whether Jade fits how you want to work.

Grab a time with Emilie →
emilie@jaderealestate.com
Jade Real Estate · Denver11
Jade
Independent. Colorado. Built for the agent.
Jade Real Estate (KCWL Holdings LLC). Equal Housing Opportunity.
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